No stock smiles. No cheesy graphs. Just real life — made playful.

Buying your first home doesn’t pause life. School runs, bedtime stories, paint colour debates, and muddy paw prints all keep happening — while paperwork and rates are waiting. That’s where a mortgage advisor comes in. Mighty Mortgages take the weight off your shoulders, handling research, paperwork, and finding the right deals — so people can focus on living.

The goal of the brand was simple: help customers feel understood, supported, and confident, while communicating that Mighty Mortgages is human, approachable, and genuinely helpful. It’s about saving money on the things that actually matter — the dream sofa, a family holiday, or finally tackling that Pinterest kitchen.

We tackled the project by designing a full brand identity, tone of voice, illustration direction, and marketing campaigns — everything in between — to create a brand that feels like a breath of fresh air. No jargon, no hard sell, just real people helping real people through one of life’s biggest steps.

Every touchpoint was crafted to feel warm, human, and a little playful, because that’s what real life feels like.